1. Introduction
This Privacy Policy explains how Etrax ("we", "our", "us") collects, uses, stores, and protects personal data when you visit our website, use our services, submit forms, communicate with us, or interact with our systems and CRM platforms.
By using our website or services, you agree to the terms of this Privacy Policy.
2. Company Information
Etrax
Address: Grote Bollostraat 5, 3120 Tremelo, Belgium
Email: [email protected]
Etrax is committed to handling data in accordance with GDPR and other applicable privacy laws.
3. Personal Data We Collect
Depending on your interaction with us, we may collect the following categories of personal data:
Information You Provide Directly
Name
Email address
Phone number
Company information
Billing details (if applicable)
Messages or information you submit through forms or communication channels
Automatically Collected Information
IP address
Device information
Browser type
Usage data and interaction with our website or platforms
CRM & Communication Data
If you interact with our CRM, automation system, SMS/WhatsApp flows, or booking tools, we may collect activity logs, responses, and engagement data to deliver and improve services.
We do not knowingly collect data from minors under 18.
4. How We Use Personal Data
We process personal data only for legitimate purposes, including:
Providing and improving our services
Managing onboarding, support, and communication
Sending transactional and service messages
Sending marketing messages if you have provided consent (where legally required)
Appointment management and reminders
Internal analytics and performance monitoring
Legal and compliance obligations
We do not sell personal data to third parties.
5. Legal Basis for Processing (GDPR)
Where applicable, we process personal data based on:
Performance of a contract
Legal obligations
Legitimate interest (e.g., business operations, support, service updates)
Consent (especially for marketing and messaging)
Where consent is required, you may withdraw it at any time.
6. SMS / Toll-Free Messaging Privacy
If you provide your phone number, you may receive SMS or WhatsApp communications related to services, onboarding, reminders, and occasionally promotional content where permitted.
Message frequency varies based on engagement and service usage
Message and data rates may apply
You may opt out at any time by replying STOP
For support, reply HELP or email us at [email protected]
We do not share, sell, rent, or trade SMS phone numbers or personal messaging data with third parties for marketing purposes.
7. Data Sharing and Third Parties
We may share data only with trusted service providers when necessary, such as:
CRM software providers
Communication and messaging platforms
Hosting and cloud infrastructure services
Analytics tools
Legal or compliance partners when legally required
All third parties only process data under strict confidentiality and data protection agreements.
8. Data Storage & Security
We implement appropriate technical and organizational security measures to protect personal data against unauthorized access, loss, misuse, or alteration.
Data is only stored for as long as necessary for the purpose it was collected or as required by law.
9. International Data Transfers
Where data is transferred outside the EU/EEA, we ensure compliance with GDPR through appropriate safeguards such as standard contractual clauses or equivalent protections.
10. Your Rights Under GDPR
If you are located in the EU/EEA, you have the following rights:
Right to access your data
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent
To exercise your rights, contact us at: [email protected]
11. Cookies & Tracking
Our website and tools may use cookies or similar technologies to:
Improve user experience
Analyze website usage
Support functionality and performance
You may manage cookie preferences through your browser settings.
12. Data Retention
We retain personal data only for:
the duration of the business relationship; or
as required for legal, tax, or compliance reasons; or
until consent is withdrawn (where applicable)
13. Children’s Data
Our services are not intended for minors under 18. We do not knowingly collect personal data from children.
14. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
15. Contact
If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact us:
Etrax
Address: Grote Bollostraat 5, 3120 Tremelo, Belgium
Email: [email protected]
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.